Reader Profile

Learn more about the Journal’s Woodworkers

Core Customers

Virtually every Journal reader reads
the advertisements in Woodworker’s
Journal . . . . . . . . . . . . . . . . . . . . . . . . . 99%
Total combined value of woodworking
tools & supplies . . . . . . . . . . . . . . . . $10,467
Have purchased by mail, phone
or Internet . . . . . . . . . . . . . . . . . . . . . . 75%
Average amount spent annually on mail,
phone or Internet purchases . . . . . . . . $2,075

Techonology Profile

PC owners with Internet access . . . . . . . 88%
Use Internet to research
buying decisions . . . . . . . . . . . . . . . . . . 76%
Plan to order online . . . . . . . . . . . . . . . . 53%

Workshop & Woodworking

Intermediate to expert woodworkers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90%
Have a dedicated workshop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88%
Workshop size (sq feet) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 579
Number of projects completed annually . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Hours per month spent woodworking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

Affluent Buyers

Average income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110,000
Own home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90%
Average home value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350,100

Audited Circulation

Paid readers† . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230,288
Average number of years subscribing to Woodworker’s Journal . . . . . . . . . . . . . . . . . . 3.3
†ABC Audit Statement, June 2008

Woodworker’s Journal
Advertising Department
4365 Willow Drive
Medina, MN 55340
advertising@woodworkersjournal.com

Please contact david@woodworkersjournal.com or call 1-800-878-7137 for current rates.